Innovative No ammonia or INOA hair color is a new system of hair color that doesn’t contain ammonia, according to its manufacturer L’Oreal. INOA hair color also has “supreme respect for the hair.” In responding to this innovation, there are a lot of bad assumptions about INOA whether this hair color product is really no ammonia or just as same as the others. Almost all beauty editors shot their guns off about L’Oreal’s INOA, a hair coloring that contains no ammonia. All beauty magazines spoke their mind about it and wrote clearly in many fashion magazines.
1-inoa hair color chart
credits: Khoury rosaline
L’Oreal is not the first beauty manufacturer that has tried this ammonia-free innovation. There are three reasons which are claimed by the company; “smell, hair reaction, and range of color.” In all hair color products, ammonia is being used in hair dye to open the fiber of the hair to help to dye and be absorbed well. Through this good function, there is an awful smell that comes out from ammonia. That’s why L’Oreal launched its new innovation with INOA; for manufacturers, the most important thing is to get rid of ammonia and also its bad smell.
2-organic hair color
For hair reaction, L’Oreal is ranting a new technology which is called ODS (Oil Delivery System. With this Oil Delivery System, there’ll be molecules of oil to work well to open the shaft of the hair to absorb the dye. The hair will not be damaged too much if the oil is used as the mechanism of delivery rather than blasting it with ammonia.
A legitimate argument is for a range of color since dyes of darker hair contain a various number of chemicals and are hard to sustain. There are other companies that have ammonia-free dyes, but unfortunately, they only offer a limited number of colors. The colors will look more natural if there is more range in the hair colors.
3-Ingredients of L’Oreal INOA
- Alcohol Denatured
- Propylene Glycol
- Dipropylene Glycol
- Hexylene Glycol
- Toluene 2,5 Diamine
- 2 Methylresorcinol
- Sodium Metabisulfite
- Loreal Inoa reviews
L’Oreal is the leading hair dye distributor in salons, and this is good news for their consumers. With hair coloring, the main problem that should be solved is the elimination of only ammonia chemicals. This kind of chemical is one of the bad ingredients in hair color that can only be felt and smells terrible. “There is no safe hair color, unfortunately,” says the inventor of Aveda and Intelligent Nutrients, Horst Rechelbacher in Stacy Malkan’s book (Not Just Another Pretty Face). He is right about the opinion because there is one scariest ingredient in hair color, which is the Arylamines, the family of chemicals. This type of chemical can cause severe disease and also adds a high-risk factor for bladder cancer.
From all these statements, there is one shocking fact that eventually is found, and the fact is there is “Ammonia Hydroxide,” a predominant ingredient in the line of L’Oreal INOA, particularly in their shampoos. The Final truth is L’Oreal INOA contains a high level of ammonia.